Agenda

Stream Chair & Industry Report Announcement

As we approach 2024, the rise of Generative AI has been unprecedented, offering exciting possibilities like personalized video content and dynamic customer interactions. Explore the implications of this technology for marketplace marketing, including mastering Generative AI like Chat GPT to engage customers with authentic messaging & next level personalisation. Dive into the challenges of creating compelling product or service descriptions and titles that capture attention in an era where visual content can no longer be blindly trusted. What strategies and best practices should you adopt & adapt? Join Booking's Generative AI guru to stay ahead of the curve.

At TikTok Shop, we're shaping the future for marketplaces by redefining social commerce. Our mission is to empower brands to elevate through entertainment and ecommerce.

Join our keynote to explore a new world of selling and learn about our 360 all-in-app offering that is seamlessly integrated to supercharge your product sales. We'll give you an insight into everything from how to sell on the platform to leveraging TikTok Ads and even our new logistic solution - Fulfiled by TikTok.

Immerse yourself in shoppertainment, and discover the exciting possibilities of selling on TikTok Shop UK!

Striking a balance between supply and demand is critical for marketplace success. If supply outstrips demand, sellers may struggle to generate sales, leading to dissatisfaction and attrition. On the other hand, if demand exceeds supply, buyers may face limited options or experience stockouts, negatively impacting user experience. Managing inventory levels, ensuring sufficient product availability, and addressing fluctuations in demand can be challenging. So what is the blueprint to maintain a healthy ecosystem? Get the latest tips on effective inventory management, proactive communication with sellers, demand forecasting, and fostering a balance between supply and demand.

Marks & Spencer is unlocking new possibilities to grow their business and provide more of what customers want.  With focus and commitment to knowing their customer, M&S set out to boost customer engagement and loyalty, whilst engaging new customers by bringing in additional complementary brands.  Using leading technology, this well-loved British brand is transforming operational processes and making it easier for selected brands to get products online with M&S.

Hayley Ashton-Keller, Head of Online Operations at M&S will chat to Philip Hall, EMEA MD at CommerceHub, to discuss some of the challenges and successes they’ve had along the way.

Marketplaces grow by the day, so how are they reshaping the retail industry? What challenges are faced with technology integration, brand differentiation, and maintaining customer trust? At what point do SME's or established multichannel retailers take the plunge? We bring to the stage one industry figurehead who is currently making a splash whos clients include Brad Pitt, Ludacris & Chris Brown.

Discover how brands and merchants can tap into retailer-owned marketplaces to expand customer reach, drive sales, and foster collaboration. Explore the benefits of aligning with a retailer-owned marketplace, including increased brand visibility, access to a loyal customer base, and the importance (& challenges) of seamless integration within a trusted ecosystem.

B&B Hotels is a €1Billion company that operates in 16 countries. Hear from imagino’s CRO, Lindsay McEwan, on how B&B Hotels stopped their data being the one remaining hurdle to marketing speed and agility.

Offering a new solution to an old problem, this session will give marketers from all industries a new way of thinking about and approaching their customer data and the multi-channel challenges we all face.

A must-see session for anyone who feels their customer data is, remarkably, negatively impacting their profitability. Slay the CDP Monster!

Web3 technologies enable advanced (& secure) experiences, all vital for future focussed commerce success. The metaverse is still in its infancy, some who believe its a fad, others who are fully integrating it as a sales channel. Where do you sit? Brands who can create seamless virtual experiences that allow customers to shop in niche verticals such as gaming, are seeing success. Where to start? How can you research? When will I see ROI? We all still have many questions, come find the answers with Marketing Director of gaming metaverse, products & marketplace, Virtua.

First we had search, then we had social, now we have Retail Media Networks (RMN). It's rise was quickened during the pandemic when stay-at-home consumers relied heavily on ecommerce. It is not cheap but is the next big thing for brands with advertising spend set to grow by 60% in 2027. How do I pick the right RMN? Do they have the right infrastructure & capabilities in place to sell my product? Does it represent good ROI & what does best practice look like? How frequently are consumers receiving (& other advertisers) messaging? Join our panel of RMN experts to cover everything from first party data to push messaging to in-store technology and more inbetween.

John's spent 6 years causing social media chaos for innocent smoothies, Surreal Cereal, and...uh...the United Nations? Not sure how that last one happened. Drunk tweets, online arguments, LinkedIn bans...he doesn't do things by the book, but he has made a blue drink go more viral than a John Lewis Christmas ad, delivered a 215% ROI, and had his bosses spend a whole afternoon in nothing but their pants. Don't ask. John'll be chatting about how chaos is a legitimate strategy, how breaking the rules gets results, and how LinkedIn is an untapped gem of a channel...until you get banned from it by the HR team...

Stream Chair & Industry Report Announcement

As we approach 2024, the rise of Generative AI has been unprecedented, offering exciting possibilities like personalized video content and dynamic customer interactions. Explore the implications of this technology for marketplace marketing, including mastering Generative AI like Chat GPT to engage customers with authentic messaging & next level personalisation. Dive into the challenges of creating compelling product or service descriptions and titles that capture attention in an era where visual content can no longer be blindly trusted. What strategies and best practices should you adopt & adapt? Join Booking's Generative AI guru to stay ahead of the curve.

At TikTok Shop, we're shaping the future for marketplaces by redefining social commerce. Our mission is to empower brands to elevate through entertainment and ecommerce.

Join our keynote to explore a new world of selling and learn about our 360 all-in-app offering that is seamlessly integrated to supercharge your product sales. We'll give you an insight into everything from how to sell on the platform to leveraging TikTok Ads and even our new logistic solution - Fulfiled by TikTok.

Immerse yourself in shoppertainment, and discover the exciting possibilities of selling on TikTok Shop UK!

Striking a balance between supply and demand is critical for marketplace success. If supply outstrips demand, sellers may struggle to generate sales, leading to dissatisfaction and attrition. On the other hand, if demand exceeds supply, buyers may face limited options or experience stockouts, negatively impacting user experience. Managing inventory levels, ensuring sufficient product availability, and addressing fluctuations in demand can be challenging. So what is the blueprint to maintain a healthy ecosystem? Get the latest tips on effective inventory management, proactive communication with sellers, demand forecasting, and fostering a balance between supply and demand.

Amazon is a huge sales channel, but with increasing ad costs, platform costs and less stable demand, how do the best brand managers deliver both sales AND margin in 2023?

Jim will be sharing at least 5 actionable strategies to help your brand win on Amazon in 2023.

OnBuy might be Europe’s fast growing ecommerce company, (two years in a row according to the FT1000!) but there is still plenty of room for growth. Having grown 3402% since 2018, they say they are still accelerating, so come to this session to hear how they are supporting sellers in unique ways and what they are doing differently to other marketplaces to fuel this growth.

Brand loyalty and customer retention in the competitive DTC space means building meaningful connections, fostering brand advocacy, and encouraging repeat purchases. In order to do so, you must understand the evolving expectations of YOUR digitally-savvy consumers. We explore loyalty strategies, personalized interactions and everything in-between to deliver brand love.

The success of a marketplace isn’t just about user engagement—it’s deeply rooted in its revenue structure. Dive into Arcadier’s evidence-based strategies and best practices to design an optimal revenue model. Ensure sustainability, scalability, and profitability for platform operators and participants alike. Journey with us as we merge data, consumer behavior, and marketplace intricacies, revealing Arcadier’s signature formula for marketplace success.

From sourcing manufacturing for their first product in China and importing into the UK, discover how this SME created a top selling product in the Pet category from scratch, built a successful business and is winning on channels. And can the attention an SME can lavish on a single SKU be translated into a large brand or retailer with 100s or 1000s of SKUs? Let's find out with Fluffy Little Kitten & Catmats Managing Director, Robert Bassett.

Social media platforms will continue to evolve as selling channels. Brands will capitalize on features like shoppable posts, live shopping events, and user-generated content to seamlessly integrate social interactions and commerce, providing a frictionless path to purchase. They will collaborate in even greater numbers & direct ways with influencers, including blogs, video, shoppable content and personalized recommendations to promote products, gain deeper consumer insights and drive sales. Strategic, long term collaborations between brands and influencers are being born resulting in more reach and engagement with next-gen audiences. Micro targeting campaigns, niche subject matter and a data-driven approach can be key to social success.

John's spent 6 years causing social media chaos for innocent smoothies, Surreal Cereal, and...uh...the United Nations? Not sure how that last one happened. Drunk tweets, online arguments, LinkedIn bans...he doesn't do things by the book, but he has made a blue drink go more viral than a John Lewis Christmas ad, delivered a 215% ROI, and had his bosses spend a whole afternoon in nothing but their pants. Don't ask. John'll be chatting about how chaos is a legitimate strategy, how breaking the rules gets results, and how LinkedIn is an untapped gem of a channel...until you get banned from it by the HR team...

Stream Chair & Industry Report Announcement

As we approach 2024, the rise of Generative AI has been unprecedented, offering exciting possibilities like personalized video content and dynamic customer interactions. Explore the implications of this technology for marketplace marketing, including mastering Generative AI like Chat GPT to engage customers with authentic messaging & next level personalisation. Dive into the challenges of creating compelling product or service descriptions and titles that capture attention in an era where visual content can no longer be blindly trusted. What strategies and best practices should you adopt & adapt? Join Booking's Generative AI guru to stay ahead of the curve.

At TikTok Shop, we're shaping the future for marketplaces by redefining social commerce. Our mission is to empower brands to elevate through entertainment and ecommerce.

Join our keynote to explore a new world of selling and learn about our 360 all-in-app offering that is seamlessly integrated to supercharge your product sales. We'll give you an insight into everything from how to sell on the platform to leveraging TikTok Ads and even our new logistic solution - Fulfiled by TikTok.

Immerse yourself in shoppertainment, and discover the exciting possibilities of selling on TikTok Shop UK!

Striking a balance between supply and demand is critical for marketplace success. If supply outstrips demand, sellers may struggle to generate sales, leading to dissatisfaction and attrition. On the other hand, if demand exceeds supply, buyers may face limited options or experience stockouts, negatively impacting user experience. Managing inventory levels, ensuring sufficient product availability, and addressing fluctuations in demand can be challenging. So what is the blueprint to maintain a healthy ecosystem? Get the latest tips on effective inventory management, proactive communication with sellers, demand forecasting, and fostering a balance between supply and demand.

The delivery experience is a key component of customer satisfaction. A great experience increases consumer trust and loyalty to your brand. Customers are less likely to re-order after a negative delivery experience. Join us to explore the brand and business impact of the last mile and how we can help you to streamline your logistics processes using automation and technology.

AR and VR technologies are being increasingly integrated into marketplaces & social commerce to enhance the online shopping experience. Customers can visualize products in their physical environment, providing a more immersive and interactive journey. What new technology can help optimize your product listings? Whether a small or large merchant or brand, what is key to selling via AR or VR? Let's find out from one of the biggest in the business, Alibaba.

Explore the challenges faced by marketplaces when scaling from platform technology upgrades to seller onboarding verification and counterfeit products to differentiation. Discover the strategies and best practices for implementing robust processes, to create a trustworthy environment for users which leads to increased customer confidence and ultimately marketplace success.

Marketplaces have quickly become an essential part of the online retail mix for both consumers and merchants across Europe. The research in the Marketplace Reports uncovers where marketplaces in Europe are continuing to evolve towards: how mobile is shifting basic customer experience, the rise of smart and voice-controlled devices in shopping, how delivery is now a key metric in what it means to be a marketplace, and what all this means for ecommerce generally. Join this fireside chat as Editor-In-Chief of InternetRetailing Ian Jindal and Dex van Hofwegen of Channel Engine discuss its findings to help your strategy & benchmarking goals.

Novello Products and Wild & Stone may be different businesses, targeting their own unique audiences, but they do have some things in common. Each company started by selling one product and now offers 100+. Both Founders are deeply involved in the day to day running of the business with little prior knowledge of operating on marketplaces, yet this sales channel has yielded the strongest return for them to date. Georgie & Warren have tried and tested selling on a variety of marketplaces and tailor their listings to the platforms on which they operate to help drive results. Join this fireside chat which will reveal everything from practical tips for speaking to personas, to what to plan for when scaling your product portfolio and more.

With fierce competition on Amazon, including Amazon's own products, shrinking margins, shifting customer preferences, unfavorable economic conditions, and new technologies entering the fray, sellers find themselves facing numerous considerations. From boosting conversions and building a loyal customer base to outperforming competitors and creating compelling best-selling listings, the challenges can be overwhelming. From multi-language to multi-currency to multi-device, ensure that your customer receives the same high-standard of experience, no matter where they shop in the world & the channel! Join this panel to explore proven strategies that will elevate your listings and pave the way for sustainable success​ on marketplaces​. Learn how to analyse the competitive landscape, enhance brand content, attract the right buyers, and ​balance the marketplaces you list on​.

John's spent 6 years causing social media chaos for innocent smoothies, Surreal Cereal, and...uh...the United Nations? Not sure how that last one happened. Drunk tweets, online arguments, LinkedIn bans...he doesn't do things by the book, but he has made a blue drink go more viral than a John Lewis Christmas ad, delivered a 215% ROI, and had his bosses spend a whole afternoon in nothing but their pants. Don't ask. John'll be chatting about how chaos is a legitimate strategy, how breaking the rules gets results, and how LinkedIn is an untapped gem of a channel...until you get banned from it by the HR team...

Get the lowdown on how brands should be setting objectives and developing their strategy to capitalise on everything that TikTok Shop has to offer.

Unlock the secrets to boosting your Amazon revenue by 1-3% through the power of reimbursements software. Join us for a presentation that will show you how to effortlessly recover funds and optimise your profitability on the world's largest online marketplace.

Creating content on TikTok doesn't have to be a chore. After all, the primary goal is to capture people's interests. TikTok Shop is where commerce meets entertainment.

Tune in to our workshop as we dive into some effective strategies on how to produce compelling content that sells and choosing the right creators that will help you build authentic connections with your audiences.

Join our workshop focusing on marketplaces and market expansion. We'll discuss the challenges presented by Amazon that often lead to squeezed profit margins and the effective strategies to overcome them. Discover how to enhance profitability through a managed 3p strategy, with proof points and success stories from the leading brands we work with. We'll provide practical, real-world insights to optimize your marketplace performance and broaden your market presence, ensuring growth and success in the competitive eCommerce landscape.